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Bizsquared develops, designs & delivers websites & creative campaigns that drive results,
Join Us!
Bizsquared develops, designs & delivers websites & creative campaigns that drive results,
Join Us!Client Overview
Vayan Rugs (inspired by the Sanskrit word “Vayan,” meaning weaving) is a brand rooted in over 30 years of family expertise in the cotton yarn and rug export trade (PJ Exports). In 2022, the brand sought to pivot from being a behind-the-scenes supplier to a front-facing, premium retail brand in the Indian and international markets.
The Bizsquared team was tasked with building the brand from scratch. The goal was to take decades of technical manufacturing excellence and package it into a high-end, lifestyle-oriented consumer brand that could compete with global rug houses while maintaining the soul of Jaipur’s weaving heritage.
To sell high-ticket rugs online, the visuals had to be impeccable. We executed:
The Bizsquared team took over the “Social Flagship” of Vayan:
Brand Pillar Execution Detail Impact
Heritage Connecting Soothwala. Established immediat trust through a trust through a 30-year legacy.
Innovation Introducing modern patterns. Attracted the millennial and Gen-Z homeowner demographic.
Transparency Showcasing the equivalent in rugs. Justified premium pricing through artisan visibility.
Bizsquared didn’t just market a product; we built an ecosystem where every thread tells a story of heritage and luxury.
