The brand lacked a unified visual language across its website and social media, making it difficult for premium international buyers to connect with the brand.
Static Product Presentation:
Traditional photos failed to capture the intricate textures and “handmade” feel of products like Kantha fabric boxes, leather journals, and seed paper.
Low Market Penetration:
Despite being an industry veteran (est.2007/2011), their online footprint didn’t reflect their status as a global exporter.
Increased Engagement:
Social media engagement saw a significant uptick following the introduction of the new design shoots.
Global Perception:
The brand now successfully competes with international eco-luxury labels, attracting high-end inquiries from the US, UK, and Australia.
Cohesive Brand Voice:
From their physical packaging to their digital ads, Marudhara now speaks with a unified, Professional, and authentic voice.