Revitalising Heritage Through Modern Branding
1. Executive SummaryMarudhara Handmade Paper, a Jaipur-based pioneer in sustainable craftsmanship, specialises in 100% recycled, tree-free paper products. Despite their high-quality, Fair Trade certified offerings, the brand faced challenges in communicating its premium artisan value in a crowded digital marketplace. BizSquared was brought on board to overhaul their visual identity, execute professional product storytelling through […]