Start Journey With Us!

Liko develops, designs & delivers websites & creative campaigns that drive results,

Our Story

INFORMATION

+91 9588099090

+919610060884

Hello@bizzsquared.com

HeadQuater: Office No 506 , 5th Floor, Unique Destination, Tonk Fatak Rd, Jaipur, Rajasthan 302015

FOLLOW US

Linkedin Facebook Instagram Pinterest Map-pin

Marudhara

Marudhara

Scroll to Explore
Visit Website

Project Overview

An introduction

Marudhara Handmade Paper, a Jaipur-based pioneer in sustainable craftsmanship, specialises in 100% recycled, tree-free paper products. Despite their high-quality, Fair Trade certified offerings, the brand faced challenges in communicating its premium artisan value in a crowded digital marketplace.

BizSquared was brought on board to overhaul their visual identity, execute professional product storytelling through design shoots, and strategically enhance their brand visibility.

The Challenge

An introduction

Visual Inconsistency: The brand lacked a unified visual language across its website and social media, making it difficult for premium international buyers to connect with the brand.

Static Product Presentation: Traditional photos failed to capture the intricate textures and "handmade" feel of products like Kantha fabric boxes, leather journals, and seed paper.

Low Market Penetration: Despite being an industry veteran (est.2007/2011), their online footprint didn't reflect their status as a global exporter.

Our Strategy

An introduction

We approached the project with a three-pillar strategy:
Elevate, Capture, and Amplify.

ColestProject ColestProject ColestProject ColestProject ColestProject

The BizSquared
Approach

See All Services See All Services

Branding & Identity Design

Refined logos, a Rajasthan-inspired natural color palette, and modern typography balanced heritage craftsmanship with global, eco-luxury visual appeal.

Professional Design Shoots

Macro-photography highlighted unique paper textures, "In-Situ" luxury lifestyle staging elevated product presentation, and raw artisan storytelling reinforced Fair Trade certification.

Improving Brand Visibility

Streamlined web navigation, imagery-driven social marketing, and targeted B2B SEO positioned Marudhara as a globally visible leader in sustainable gifting.

Key Results

An introduction

Increased Engagement: Social media engagement saw a significant uptick following the introduction of the new design shoots.

Global Perception: The brand now successfully competes with international eco-luxury labels, attracting high-end inquiries from the US, UK, and Australia.

Cohesive Brand Voice: From their physical packaging to their digital ads, Marudhara now speaks with a unified, professional, and authentic voice.

Want to

Start a Project?

Let's Talk

hello@bizsquared.com

Drop us a line sed id semper risus in hend rerit.

Office

Subscribe to our newsletter

    Company

    Services

    Resources

    Legal

    All rights reserved — 2026 © Bizsquared

    LINKEDIN
    FACEBOOK
    INSTAGRAM
    PINTEREST
    gmb